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Positioning For Impact ®

In today's saturated market, standing out is everything.

From early-stage startups to high-growth product-led organizations to enterprise giants,
we've crafted dozens of differentiated positioning strategies, competitive reframing
approaches, and winning sales narratives.

What sets us apart is our ability to draw from deep, hands-on experience across diverse growth stages, and our unbiased, outside perspective. We bring fresh,
objective insights that cut through internal assumptions. 

Using our proven Positioning For Impact ® methodology, we'll not only help you reshape
how your company is perceived in the market but also aligns your entire team around
a unified story that deeply resonates with your best-fit customers.


Here are our service offerings – choose the one that fits your needs best:

Positioning For Impact ® Executive Seminar

A personalized, facilitated 2-hour session (because we know execs are busy) designed to equip your leadership team with a clear understanding of the critical role positioning plays in driving business success.

 

Why It Matters

Poor positioning can lead to misaligned product launches, inefficient go-to-market strategies, and missed revenue targets. Strong, customer-focused positioning accelerates time-to-market, sets you apart in a noisy market, aligns your team, and drives higher win rates—ultimately fueling revenue growth in today’s fast-moving markets.


Seminar Format
Through research insights, a guided discussion, and collaborative brainstorming, this seminar – tailored to your organization – helps uncover gaps in your current positioning and introduces a clear methodology for developing a stronger, differentiated positioning and messaging.

Pre-Session Preparation
To maximize the seminar’s impact, all participants will complete a brief survey ahead of the session

Key Outcomes
By the end of the seminar, your leadership team will:
 

  • Recognize the strategic importance of positioning.

  • Be aware of the gaps and misalignment in your current positioning and messaging.

  • Understand the path forward in developing a stronger, differentiated positioning.

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Detailed 1-pager available upon request

Positioning For Impact ® Success Program

​You are in the driver's seat - we are here to back you up. This program is designed to guide you and a key member of your team in developing a differentiated positioning that resonates with your best-fit customers while aligning your organization around a unified story.

Using our proven 10-step methodology and practical tools, we’ll help you achieve clarity and communicate your product's unique value effectively

Key Deliverables
The program spans 3 months, during which we’ll collaborate to deliver:
 

  • An updated positioning & messaging blueprint – a document that outlines a differentiated positioning strategy and messaging framework.
     

  • A refined sales narrative – a refined sales narrative tailored to strongly resonate with your refined ideal customer profile (ICP).


Our collaboration will center around weekly 1-hour advisory calls to review progress, provide feedback, and maintain momentum. You and your key team member will also have unlimited access to us via email, or Slack to ask questions, share materials, and receive timely input.  

Detailed 1-pager available upon request

Positioning For Impact ® Deep Dive Engagement

This is our flagship offering. In this engagement, we are fully embedded into your team, taking a hands-on approach to drive the creation of a differentiated positioning that resonates with your best-fit customers and unifies your organization around a shared story.

We lead the project end-to-end conducting in-depth analysis, facilitating collaborative workshops, and delivering practical guidance to align your team, refine your positioning strategy, and craft a compelling narrative.

Hands-On Components
 

  • Research & analysis: Conducting an initial assessment of existing customer data, sales calls, win/loss analyses, and internal discussions to uncover market insights.
     

  • Collaborative workshops: Facilitating workshops with your team to brainstorm, refine, and validate positioning and messaging strategies.
     

  • Drafting and feedback: Presenting draft positioning and messaging for iterative feedback, ensuring alignment across stakeholders.
     

Final Deliverables
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  • Positioning & messaging blueprint – a comprehensive document that outlines a differentiated positioning strategy and messaging framework.
     

  • Updated sales narrative – a refined sales narrative tailored to strongly resonate with your refined ideal customer profile (ICP).
     

  • Competitive reframing framework – a concise yet powerful tool to highlight your unique strengths against competitors.
     

  • Product strengths mapping to buyer persona (optional)
     

The Deep Dive Engagement is designed to run over 6-8 weeks, depending on the pace of each phase.

Detailed 1-pager available upon request

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