When growth stalls, it’s usually not the product — it's the story. Without a clear, differentiated positioning and a unified narrative, your customers don’t see your advantage and teams pull in different directions.
Clear positioning and a shared sales narrative are the foundation for growth. They help you stand out, rally your team, and accelerate results. You can get there through a facilitated workshop or guided sprint — and sustain it with product marketing leadership that turns clarity into momentum and measurable growth.
CLIENTS:
Bertrand Hazard
B2B POSITIONING EXPERT
FOUNDER & PRINCIPAL CONSULTANT
“Bertrand was recommended to me by worldwide B2B technology positioning expert April Dunford. As a referral from April, my expectations were already high. Despite the high bar I had set, Bertrand shattered all my expectations”
ARIANNE GARON, CEO, DRACAL
"I had the pleasure of working with Bertrand on a significant positioning and messaging overhaul for Bigleaf. He guided our team in securing the proper research and laying a solid foundation for the new voice of our company."
LORI BROKAW STOUT, CMO, BIGLEAF NETWORKS
"Bertrand helped us define a clear, differentiated positioning and craft a compelling sales narrative. He asked the right questions, challenged our assumptions, and brought the team into alignment quickly."
YONI LEITERSDORF, CEO, SOLID
"The ActiveDraft pivot and adoption of product led growth would not have happened without you! I am thankful for everything you do and am thrilled to continuing our partnership together."
TOM JACKSON, VP PRODUCTS, ACTIVEDRAFT
HOW I CAN HELP
EXPERTISE
20+ years guiding teams to stand out, scale, and win in competitive markets. From emerging ventures to established enterprises, the focus is always on clarity, alignment, and impact that drives measurable growth.
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ENTERPRISE
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PRODUCT-LED
"A true difference-maker"
CLARE CORRIVEAU, VP MARKETING, TEKMETRIC